Devon has been a social media content creator since before that was even a thing. She started her career in social media management back when Instagram was just pretty pictures, and that love for making things look good never left. From early on, she had a natural eye for visual content that not only looks great but also connects with people.

Over the years, she's had the chance to work with some seriously varied brands. From Suntory BOSS Coffee and Maximus to Fortnite, Hommey, Technogym, NSW Health Cancer Institute, Crown, Toll Aviation, and Bondi Active. Each one taught her something new about showing up differently for different audiences, and how to bring a brand's personality to life through social media content creation and strategic online storytelling.

Leaving the agency world to start SOL was the moment everything clicked. Devon realised she didn't just want to manage social media. She wanted to help brands actually build something. A content strategy that reaches the right people, feels authentic, and grows. That's the sweet spot where social media strategy, creative content production, and a genuine love for what she does all come together.